Kinesis launches new website; new brand identity

Kinesis, the largest independent supplier of chromatography consumables in the UK, has announced a corporate re-brand. Now in its 15th year, Kinesis felt that the time was right to re-brand with a new logo and fresh look. "We wanted to create an image that reflected where the Company is going today as well as in the future" says Group Managing Director, Jamie Gallifant. "Kinesis has developed strong relations with suppliers and customers over the past 15 years, and there is an association with the current branding that we were mindful not to lose. However, we also wanted to emphasise that we are a global company and our new brand enables us to have a unified image worldwide. Our re-brand tagline "Same company, new look" emphasises that while we may have changed our look, it is business as usual at Kinesis, but better!"
The company’s broadening footprint in the USA, Germany and Australia is reflected by the adoption of its new brand, strapline and logo across all Kinesis entities and the company is simultaneously launching redesigned websites for each location, offering logical and intuitive search options to quickly access information and products (http://www.kinesis-group.com) Expert tips, industry white papers and live chat links to the Kinesis technical team all add to the overall user experience. Over the coming months Kinesis plans to add greater functionality and content to what will become the industry-leading chromatography websites.